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Targeting your audience is a very important element of focusing your web site. The main criteria for your audience will be
geographical location and type (demographics?).Geographical is easy, will your main audience be local
, regional, national, global, or a combination of these? The types of audiences are very diverse and could be broken down by various criteria. Here are a few examples: Gender / Age
- male, female, kids, seniors, ?
Walk of Life - consumers, business people, students, ?
Industry - specific groups such as all web designers, florists, ?
Market Segment
- people who want to buy books or ?
Internet Habits - casual surfers, online shoppers, researchers, ? That takes care of the who, what and why
of your web site. Before moving on to where
your site will be it is important to decide whether or not you want your own virtual domain ... |
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